GHL Specialist & Ops Manager · Real Estate Agencies

You paid for that lead.
Another agent just
closed it.

I build GoHighLevel systems for real estate agencies that respond to buyer and seller leads in under 5 minutes, nurture them for 12 months, and book appointments automatically — then stay on to manage the pipeline every single day.

5 min Auto-reply after every new enquiry
12 mo. Nurture sequence, stops when they engage
48hr Free audit turnaround

2 agency spots open this month — free audit included in first month

You're paying for leads
your agents aren't following up.

Real estate agencies lose 50%+ of their paid lead pipeline every month — not because the market is slow, but because no one responded before the lead moved on to the next agent who did.

50%+
of internet leads never receive a second touch beyond the initial auto-confirmation
Revenue from leads you already paid $30–$150 each to generate
9+ hrs
average agent response time to a new internet lead
78% of buyers go with the first agent who calls. Most decisions happen within 2–4 hours.
$40K+
in commission recovered in first 90 days with a working pipeline
Average across agencies who implement automated response and consistent nurture

Every lead that goes unanswered for more than an hour is a lead that's calling someone else. I fix that in 7 days — then manage it for you permanently.

You're spending $2K–$6K/month on Zillow, Realtor.com, or Meta leads and closing less than 4% of them — not because the leads are bad, but because follow-up is inconsistent across your agents.

You have GHL or another CRM, but the pipeline is a mess — stages that don't match how you actually sell, automations that fire at the wrong time, sequences no one finished building.

Your lead outcomes depend on which agent picks up that day — some are great at follow-up, some aren't, and there's no system making sure every lead gets the same experience.

Set up once.
Runs forever.

Every lead that comes in gets an instant reply, a 12-month nurture sequence, and a booked consultation — regardless of which agent is on duty or how busy the office is.

01

Lead Arrives

Zillow, IDX form, Facebook, Google, referral — any source works.

02

Instant Reply

Auto-reply fires in under 5 minutes. 24/7, non-stop, every lead.

03

12-Month Nurture

Email + SMS at Day 1, 3, 7, 30, 60, 90 — then monthly. Stops when they engage.

04

Consult Booked

Lead books a buyer consult or seller valuation. Confirmation and reminders fire automatically.

05

Agent Closes

Your agent shows up to a warm, pre-nurtured lead. Close the deal.

Most agency teams book their first additional consultation within 10 days of going live.

What happens when
the system runs

Real scenarios based on what agencies experience when GHL is built and managed properly for real estate.

Independent Agent / Small Team · Speed-to-Lead

Responding to internet leads manually, 6–8 hours later. Losing buyers to whoever called first.

Strong referral pipeline, strong market knowledge — but internet leads kept ghosting before he could call. By the time he got back to a Zillow or Facebook inquiry, the lead had already talked to two other agents and made a decision. The leads weren't bad. The timing was.

"I thought my internet leads were just low quality. Turns out they were going with whoever called first — and that wasn't me."
GoHighLevelZillowIDX WebsiteGoogle Ads
What changed
  • 5-minute auto-SMS built — every Zillow, IDX, and Facebook lead gets a personal-feeling text within minutes, even at 11pm on a Sunday
  • 90-day nurture sequence for un-contacted leads — daily for the first 7 days, then weekly through day 90
  • Calendar booking system built with confirmation, 24hr, and 1hr reminders — no-show rate dropped immediately
  • Daily hot-lead alert — any lead who opens 3+ emails or revisits the website gets flagged same day so he can call while intent is high
<5 min
Avg. response time (was 6+ hrs)
Appointment rate, same lead volume
$36K
New commission pipeline in 60 days

Illustrative results based on typical outcomes. Individual results vary.

Established Brokerage · Database Re-Engagement

400+ contacts in a CRM that hadn't been touched in 12–18 months. No active nurture. $0 ad spend.

A brokerage with years of accumulated contacts — past clients, open house visitors, old buyer leads — but no system to stay in front of them. Every month, former contacts were listing with other agents or buying with competitors while this team was spending money on new leads they could have sourced from their own database.

"We had a goldmine sitting in our own CRM. It just needed someone to actually mine it."
GoHighLevelMLS IntegrationZapier
What changed
  • 400-contact database segmented — separated cold, warm, and stale leads by last activity and source
  • 3-stage re-engagement campaign built — soft reconnect, market update, direct offer. One per week. Personal-sounding, not broadcast.
  • Engaged contacts automatically routed back into active pipeline — no manual sorting, no leads falling through the process
  • Automated listing alerts built for long-term contacts — any lead matched to a new MLS listing gets a personalised property update
  • Past client anniversary sequence deployed — 1-year closing anniversary email with a market value update and referral ask
38%
Open rate on re-engagement campaign
9
Leads re-activated from database
4
Closed deals from database in 90 days
$0
Ad spend required

Illustrative results based on typical outcomes. Individual results vary.

What I actually build
inside GoHighLevel

The real pipelines, workflows, and copy I build for agencies — so you can see exactly what your system will look like before committing to anything.

A 7-stage buyer pipeline mapped to how real estate sales actually work. Every stage transition triggers an automation — no lead requires manual action to move forward.

01
New Inquiry
AutoSMS + Email within 5 min. Agent notification sent.
02
Attempted Contact
Auto+1hr SMS, +1 day email, +3 day task assigned to agent
03
Connected
AutoNeeds profile form sent. Area, timeline, budget captured.
04
Consult Booked
AutoConfirm email + 24hr + 1hr SMS reminders
05
Active Search
AutoWeekly listing alerts. Monthly market check-in.
06
Under Contract
AutoInspection, appraisal, and close-date milestone sequence
07
Closed
AutoGoogle review SMS + 1-year anniversary sequence

Every stage transition triggers an automation. No lead falls through. Deal value and close probability tracked per stage so your broker always knows exactly where pipeline revenue stands.

Speed-to-lead workflow — the most important automation for any real estate agency. Fires within minutes of a new lead arriving and uses if/else logic to avoid over-messaging leads who reply quickly.

Workflow steps

Trigger
New Lead SubmittedFires on any lead source — Zillow, IDX form, Facebook, Google Ads
Action
Send SMS — Instant Reply"Hey [Name], got your message about [area] — are you looking to buy, sell, or both? Just reply and I'll get back to you in minutes."
Wait
Wait 10 MinutesPause to check if they've replied before sending the follow-up email
Condition
Did they reply?YES → Tag "connected", route to assigned agent, exit workflow. NO → Continue to email.
Action
Send Email — First TouchPersonal-sounding intro email with a direct calendar link. Not a newsletter — a conversation starter.
Wait
Wait 2 HoursFinal check before moving to long-term nurture
Condition
Replied or booked?YES → Move to "Connected" stage. NO → Start 12-month nurture, tag "attempting contact", create agent call task.

Why this logic matters

5-minute SMS catches the lead before they've opened a second browser tab — response rates drop sharply after 30 minutes, and drastically after 2 hours
If/else logic prevents double-messaging leads who reply immediately — keeps the pipeline clean and stops your number from looking like a bot
Agent routing means the right person gets an internal alert the moment a lead comes in — no lead sits unassigned
12-month nurture is not optional in real estate — the average buyer's journey from first enquiry to close is 3–9 months
This same if/else logic applies to listing appointment follow-ups, open house check-ins, and past client re-engagement

The copy inside automations is what determines whether leads reply — or unsubscribe. Here's what mine sounds like for real estate: personal, direct, never pushy.

💬
SMS — Immediate · Lead submit
"Hey [First Name] — got your message. Are you looking to buy, sell, or both in [area]? Reply and I'll send you exactly what's most useful. – [Agent Name]"
🔁
SMS — Re-engagement · Day 30
"Hey [First Name], [area] listings have shifted a bit this month. Still thinking about making a move? Reply YES and I'll send you a quick update — no catch. – [Agent Name]"

Live in 7 days.
Managed forever.

Most of the work is mine. Your only required input is one 30-minute kickoff call and one round of copy feedback from your broker or team lead.

Timeline
Day 1
Kickoff Call

30 minutes. I map your lead sources, agent setup, current tools, and tone of voice.

← Your first input
Day 2–3
I Build

Full pipeline built — stages, automations, agent routing, calendar system, email and SMS sequences.

Day 4
You Review

I send drafts of all copy and workflow logic. You approve or tweak the wording. One round of changes.

← Your only other input
Day 5
I Connect

Every lead source connected and tested end-to-end. Zillow, IDX, Facebook, Google — all confirmed live.

Day 6–7
Go Live

System live. First leads flowing through the pipeline. Your first weekly report arrives on Day 8.

What's included — every month
CRM pipeline setup — buyer and seller stages mapped to how your agency actually sells
Speed-to-lead automation — every inquiry answered in under 5 minutes, 24/7
12-month nurture sequence — email + SMS, stops automatically when a lead goes active
Agent routing — new leads assigned to the right agent with an instant internal alert
Consultation booking system — confirmation, 24hr, and 1hr reminders automated
Daily pipeline management — leads monitored, sequences checked, hot leads flagged same day
Weekly performance report — contact rate, appointments, pipeline value, closings
Full system documentation — Loom walkthrough so your team can run it without me in the room
You will never again
Lose a paid lead to a faster competitor
Wonder which leads your agents have called
Pay for Zillow leads that disappear into the void
Miss a follow-up. Not one.

GHL first.
Everything else follows.

Most agencies have the tool. Very few have a working system. I build the system — then stay on to run the operations around it every day.

The engagement most agencies start with

I audit your GHL setup, identify what's costing you appointments, then rebuild it — pipeline stages mapped to your actual sales process, speed-to-lead automation that fires correctly, agent routing that works, and 12-month sequences with copy that sounds human. Setup AND copy. Most builds go live in 3–5 days. You keep the system either way.

Primary service

GHL Pipeline & Automation Build

End-to-end GoHighLevel architecture for real estate agencies — buyer and seller pipelines, speed-to-lead automation, agent routing, 12-month nurture sequences, and the copy inside every message. Not just the bones.

Start with a free audit →
Also included in ongoing retainer engagements
Lead Routing & Agent Assignment

Leads matched to the right agent automatically based on area, source, and availability

Transaction Coordination Workflows

Automated milestone sequences from accepted offer to close — inspection, appraisal, funding, keys

Database Farming Campaigns

Re-engagement sequences for stale contacts, past clients, and open house visitors going back years

Open House Follow-Up System

Every visitor who registers gets an automated multi-step follow-up sequence starting within the hour

Listing Coordination Automation

Seller communication and transaction milestone tracking from listing agreement to close

Agent Performance Reporting

Weekly dashboards showing contact rate, appointment rate, and pipeline value per agent

Free GHL Pipeline Audit

Not sure if your pipeline is actually converting? I'll review your GHL setup — or whatever CRM you're on — and come back within 48 hours with a Loom showing exactly what's costing you appointments and what to fix first. No GHL access required to start.

  • 1You email me — no access needed yet, just tell me what you're working with and how many agents you have
  • 2I review your pipeline structure, automation setup, and response logic end-to-end
  • 3You receive a Loom walkthrough with the top 3 gaps in your system and exactly how to fix them
  • 448-hour turnaround. No pitch. No obligation. You keep the audit either way.

Get your free audit

Takes 2 minutes to request. I do the rest.

Request free audit → or camerhond@gmail.com

Same-day response · 2 agency spots open this month · Free audit included in first month

Every engagement started
with a broken system

Different agencies, same problem: too much in agents' heads, not enough in the system — and leads paying the price for it.

Residential Brokerage · GHL Pipeline

A 10-agent team spending $3.5K/month on leads with no follow-up system beyond a first auto-reply

Zillow and Meta leads hitting the inbox daily, agents following up when they remembered. No routing, no nurture, no visibility for the broker.

Full GHL buyer pipeline built with agent routing — contact rate went from 22% to 58% in the first month.
Established Brokerage · Database Re-Engagement

A brokerage with 400+ dormant contacts and no system to know who was still in the market

Years of open house visitors, old buyer leads, and past clients — none of them being nurtured while they went and listed or bought with competitors.

Re-engagement campaign deployed — 4 closed deals sourced from existing database in 90 days, $0 ad spend.
Independent Agent · Speed System

A top-producing agent whose internet leads kept going cold before he had time to call them back

Great referral pipeline, strong closer — but Zillow and Google leads were ghosting because he was replying 6+ hours later when they'd already moved on.

Speed-to-lead automation deployed — 3x appointment rate from the same lead volume within 45 days.
Property Management · Operations

A PM company running tenant comms, maintenance requests, and lease renewals from a shared inbox

No triage, no documentation, no SLAs. Every issue handled from scratch, every time. Owner was personally dealing with complaints that should never reach them.

Full operations system built — response times halved, zero dropped requests from week one onward.
Online Education · Ops (Adjacent)

A course platform where support chaos reached the founder daily with no filter or process

No triage, no documentation, no paper trail. Every problem handled from scratch, every time.

Full support ops built — SOP library, zero missed escalations from week two onward.
Your agency here

2 agency spots available

Start with a free audit

The agencies that move first
fill their pipeline first.

Request a free audit. I'll come back within 48 hours with exactly what's broken in your pipeline and what to fix first. If it makes sense to work together, we'll talk. If not, you keep the audit.

Request your free GHL audit